When Your Members Criticize a Company or Person, Invite Them to Your Community
I recently had a member on one of my communities start a thread to review a book, which he criticized. Most of his review was fair, but there were some parts that I felt were a little harsh. Still, it was appropriate for our community.
As an author, I do sympathize with other authors because when you really invest of yourself to write a book that means something to you, there is a vulnerability in that. I also don’t want our community to be known for unfairly harsh reviews so while the review itself was OK, I went ahead and replied to steer the topic toward productive discussion.
The next thing I did was to invite the author of the book to the community. I told him about the discussion that was occurring on the community and made clear what was being said. I explained what our community was about – that it is a friendly, respectful community – and encouraged him to join to offer his thoughts.
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