Online Communities Can Use Kickstarter and Crowd Funding, Too
I recently backed a project on Kickstarter for the first time. The project was for “A Show with Ze Frank.” It was successfully funded (raising $146,752, well exceeding the goal of $50,000) the new series from Mr. Frank is well underway.
I have loved his past work and was excited to see him back doing a regular series. Beyond just supporting the idea, I also received a package of the 10 most popular episodes of his last series, “the show with zefrank,” in m4v format, all songs from “the show” and my name and photo on a special web based thank you wall. So, it wasn’t just a donation to something I liked or wanted to see happen, but I actually received others benefits, similar to a purchase more than just a donation.
This got me to thinking about Kickstarter and crowd funding. I think it is awesome. People are tapping into their audience, the people who love their stuff – their community of people – and funding their ideas and offering value. Most of the stories about Kickstarter are centered around content and product creators, not individual websites or online communities. But, I think that this is something that an online community is uniquely suited to benefit from.
Read More