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The Replacer Replaces Call of Duty’s Social Media Team; is Wonderful

Posted by Patrick on April 18th, 2013 in Humor, Interacting with Members

The ReplacerThe social media team for popular video game franchise Call of Duty has been replaced. That’s OK, though, they asked for it.

The Replacer, introduced prior to the release of the first downloadable content pack for “Call of Duty: Black Ops II,” specializes in replacing you in your day to day life, freeing you up to play more Call of Duty. Now that they are releasing their download pack, he’s made a triumphant return. Family commitments, doctor appointments, your day job, whatever – he can step in and do the job.

Sort of.

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People Often Forget the Comment They Posted Just a Few Moments Ago

Posted by Patrick on April 15th, 2013 in Humor
Mikey Angels - The After Math
Creative Commons License photo credit: Mikey Angels

Experienced community managers will have seen this scenario play out so many times: A community member or visitor posts something that you have to remove because it was vulgar, inappropriate, disrespectful, inflammatory or just downright nasty.

Later, they send you a message. Or you see them complaining somewhere – another community, a social profile, etc. They are talking about how you removed their post, but wait, they can’t be, because what they’re saying isn’t actually what happened.

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You Can Build Great Community in YouTube Comments

Posted by Patrick on April 11th, 2013 in Community Cultivation, Managing the Community

YouTubeYouTube comments have a terrible reputation and deservedly so. YouTube is massive and there are a lot of people posting nasty and offensive things on the website.

At the same time, even though this is true, we don’t have to reserve ourselves to accepting this as the norm in the comments sections for our own videos. It comes down to what your standards are, how much you care and how much you are willing to work.

Soda Tasting, my 5 day a week soda review show, is now more than 6 months old and the majority of the comments made regarding my videos have been made on YouTube. I wasn’t 100% sure what to expect, but so far it hasn’t been that bad.

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Major Celebrities Could Hire Community Managers to Guide Their Fan Communities

Posted by Patrick on April 8th, 2013 in Managing the Community, Thinking

Thanks to the internet, being a fan of someone means something totally different than it did 50 years ago, 20 years ago, even 10 years ago.

It means access, not just to the person you are a fan of, but to other fans. In general, that’s a beautiful thing. But, inevitably, society is society and bad stuff happens. Fans attack other fans, promote destructive behaviors and engage in a irresponsible manner, even though their intentions may be to support the celebrity they are a fan of. Running fan communities, I have bumped into this.

Here is an idea: Major celebrities could hire a community manager not just to facilitate official community spaces, but also to guide their fans online in best practices as far as how to engage with other fans, how to manage their fan communities and, in general, serve as a useful resource to them.

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April Fools’ Day 2013 on My Communities

Posted by Patrick on April 4th, 2013 in Community Cultivation
Happy Baby
Creative Commons License photo credit: bradleygee

April 1 has come and gone and, besides the fact that I need to work on my taxes, that also means April Fools’ Day has happened. Every year, I consider what I might want to do, discuss it with my staff (if applicable) and execute it. It’s almost like a feature of the community, when people expect it.

On KarateForums.com, we announced a brand new etiquette policy. This policy detailed how members on our community should address senior members – those with 1,000 or more posts and members of our staff. If a member has 1,000 or more posts, they must be addressed as sir or ma’am. But before you can reply to them, you must privately request permission from the senior member. Once approved, you may respond.

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Irresponsible Website Owners Are a Big Threat to the Freedom of Responsible Community Managers

Posted by Patrick on April 1st, 2013 in Thinking

Creative Commons License photo credit: theHalo

A friend passed along Kurt Opsahl’s blog post on the Electronic Frontier Foundation (EFF)’s blog, “Georgia Court Censorship Order Threatens Message Boards Everywhere.”

Matthew Chan runs a website called ExtortionLetterInfo where he targets “copyright trolls.” The EFF story paints a somewhat noble picture of his actions. When you read the story by Ars Technica, though, you start to get a greater sense of what occurred.

Linda Ellis is a writer and the author of a poem called “The Dash.” Another author published this poem in his book without permission and was contacted by Ellis requesting compensation of $100,000. The author chose to instead pay Chan to bring attention to the situation, hoping public pressure would force Ellis to back down.

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Your True Intent Matters When Preserving Your DMCA Safe Harbor Protection

Posted by Patrick on March 28th, 2013 in Managing the Community
Boston Common, Colonial Architecture
Creative Commons License photo credit: MoreLife81

For those of us operating in the United States, the Digital Millennium Copyright Act (DMCA) provides us with safe harbor from liability due to copyright infringing activities of our members on the communities that we manage. This is a great thing and to earn that privilege, you must adhere to certain standards.

One of the big ones is that when a purported copyright holder files a properly formatted DMCA notice with you, you must remove the material cited. Unfortunately, what some community managers do is hide behind this and claim ignorance until the moment that they are notified by the copyright holder. Even if they know no one should be distributing “Batman” or “Ghostbusters” or an obviously copyrighted work in their community.

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Encouraging Existing Members of Your Community to Participate Without Nagging Them to Death

Posted by Patrick on March 25th, 2013 in Community Cultivation
Josie is happiest when sitting on the book I'm trying to read.
Creative Commons License photo credit: Trinity

Alex Papworth runs a premium member community and recently asked if I would talk about how you can encourage your members to participate in your community without annoying them.

“I’m keen to encourage participation,” he writes. “Especially to ensure people feel they are getting value but I don’t want to push people when they have busy lives and become a ‘nag.’ Do you have any suggestions on how I could manage this balance?”

Thank you for sharing this with me, Alex. When we talk about encouraging people to participate without annoying them, I think there are two things that you need to consider carefully.

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I’m Starting an Online Community, Do You Have Any Tips?

Posted by Patrick on March 21st, 2013 in Developing Your Community

This is something that I am asked somewhat regularly, when I’m doing an interview or someone is looking to start a community.

Of course, that is a really generic, vague question and it lends itself to a generic, vague answer. There is so much one could say. It’s a big topic. Yes, I have a million tips. How much time do we have?

We don’t usually have much, so I try to talk about a few foundational concepts that I feel would apply to most people. Here are some of the things that I usually mention.

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10 Years Later, Google AdSense Remains Great for Online Communities

Posted by Patrick on March 18th, 2013 in Generating Revenue

Google AdSenseIf you’ve spent much time on the monetization of your community, you’ve run across Google AdSense, Google’s advertising program for web publishers. More to my point, you’ve probably run across people asking for what else they can do besides AdSense or as an alternative to AdSense.

In fact, a Google search for “AdSense alternatives” (with quotes) spits out 162,000 results. “Other than AdSense” provides 123,000. This is natural, due to the popularity of the program.

In June, AdSense will turn 10 years old. As a web publisher, I have used AdSense almost from day 1 of the service (July 1, 2003 is the earliest day in my stats), which means I’ve been using it for 10 years. In recognition of this mark, I wanted to take a moment to remind people why AdSense is so great for people who own online communities.

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