Forums Are a Different Beast (or “Don’t Bring Your Twitter or Facebook ‘Strategy’ to Forums”)
Recently, I was engaged in a conversation on Twitter with someone who couldn’t understand the guidelines that many forums, including mine, have regarding advertising or self promotion. Sue (@SueOnTheWeb) was involved in the conversation, too, as we were both explaining why forums were a tad different from other forms of social media, like microblogging (Twitter), traditional social networking sites (MySpace, Facebook) and so on. I’ve said it before and I will say it again: forums are a different beast.
Different forms of social media require different strategies, different patterns, different levels of engagement, different social norms. Forums are as much if not more diverse, when it comes to this, than any other form of this thing we call social media, which may be more like online community.
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